The dream of homeownership remains a challenge for many in India, especially in Tier 2 and Tier 3 cities, where securing a home loan is often a long, complex, and frustrating process. Limited access to banks, tedious paperwork, sluggish approvals, and unclear agent commissions create roadblocks that deter aspiring homeowners.
At BASIC Home Loan, we believe that securing a home loan should not be a privilege—it should be a seamless and accessible process for everyone. This belief led us to launch BASIC Brigade, a first-of-its-kind tech-enabled home loan referral network designed to empower independent agents and streamline the home financing experience.
In smaller cities, independent agents such as property dealers, financial advisors, and small business owners frequently encounter potential home loan applicants. However, they often struggle with a lack of structured support, limited direct engagement with banks, and complex commission structures. Builders, too, face challenges in ensuring smooth financing for homebuyers, leading to delays and lost opportunities.
BASIC Brigade is addressing these inefficiencies by providing a phygital (physical + digital) solution that combines technology with human expertise. Unlike traditional networks that merely generate leads, BASIC Brigade offers end-to-end fulfillment services, ensuring faster approvals, structured payouts, and a hassle-free experience for both agents and borrowers.
Take the case of Sonam Kumari, a home loan referral agent from Patna, Bihar. She had a steady flow of inquiries but lacked the direct banking connections needed to close deals. One such case was Mohammad Salauddin, a first-time homebuyer from Siwan with no prior credit history. Traditional lenders were hesitant to finance his purchase, despite his financial capability.
Using BASIC’s extensive lender network, Sonam swiftly matched Mohammad with a bank that specializes in financing first-time borrowers. BASIC’s in-house fulfillment team took charge of everything—from documentation to coordination and final approval.
Within weeks, Mohammad secured a ₹24 lakh home loan, and Sonam earned her referral commission without any delays or manual follow-ups.
“This is exactly why we created BASIC Brigade—to help agents convert leads into successful home loan approvals instead of losing opportunities due to system inefficiencies,” says Atul Monga, Founder & CEO of BASIC Home Loan.
At the heart of BASIC Brigade is a robust tech-driven ecosystem that eliminates inefficiencies and makes home loan processing seamless.
Since its launch, BASIC Brigade has seen phenomenal growth:
With an ambitious goal to expand the BASIC Brigade network to 50,000 agents by 2025 and 100,000 by 2027, BASIC Home Loan is not just scaling up—it is redefining home loan accessibility in India.
By integrating technology, structured fulfillment, and a network of empowered agents, BASIC Brigade is making home loan approvals faster, more transparent, and more accessible than ever before.
For thousands of first-time homebuyers, independent agents, and builders, the journey to homeownership is no longer a complex maze. With BASIC Brigade, the dream of owning a home is now within reach.
Are you an independent agent looking to earn structured commissions by facilitating home loans? Or a homebuyer searching for a seamless loan approval process?
Be a part of the BASIC Brigade revolution and experience hassle-free, tech-driven home financing.
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